TikTok is introducing a updated setting that allows them to cut down on the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the service revealed that it currently hosts more than 1 billion AI-generated clips.
Testing and Rollout
This change is being tested over the next few weeks before a widespread release. This advancement comes amid a increase in AI content, spurred by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the fastest-growing video streams on a popular video site exclusively feature clips produced artificially. A large amount of this output is deemed “AI slop”, a term for poor-quality, mass-produced content that is frequently illogical or surreal.
Our research shows that a lot of users like content created using AI tools, from AI artwork to informative clips, and we aim to give people the power to increase or decrease of that, based on their own preferences,” stated a company executive.
Scale of AI Content
The service shared that there are presently 1.3bn videos on its network identified as artificially created. Collectively, over 100 million media items are submitted to the platform daily, making clips made by AI a limited part of its overall inventory.
User Control Features
Users will be able to limit or boost the volume of artificial media they see by accessing the content preference setting in the app and picking “AI-generated content”. Other topics that are already be adjusted under the filter include politics, style, beauty, and choreography.
Platform Guidelines
The platform’s policies oblige content makers to label convincing AI-generated content, and it bans malicious fake videos of public figures or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
Additionally, the service will from now on attach an “AI-made” label to content made using its proprietary AI systems, or identified by an cross-platform project for spotting artificial media. This step is intended to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is also introducing a two million dollar awareness program for professionals and institutions to produce informative material about responsible artificial intelligence. This initiative will support non-profit groups focused on training coding and technology.
Content Safety Approach
The video-sharing app has supported its content review process, amid debate over proposals to lay off hundreds of safety staff in the UK. The company is planning to eliminate 439 jobs in its trust and safety department in the UK capital, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A company official stated that people-led review would still have a role, but artificial intelligence can safeguard staff by eliminating the most graphic content before it is viewed by humans. TikTok reported a 76% decrease in shocking and graphic content handled by content reviewers over the past year due to intervention by its automated systems.
We believe it is crucial to combine staff and AI to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is the area in which a extensive automated help is making a difference operate efficiently.”
